Işıl Karapınar Çelik

Who they are

Karapınar Çelik works in marketing and consumer behaviour. This site draws on one paper, the 2019 study.

This page records only what the paper and its published record state. Biography beyond the cited work is not given here.

Key papers

The effects of consumers' FoMo tendencies on impulse buying and the effects of impulse buying on post-purchase regret (2019), with Eru and Çop. The authors ran an online survey between July and October 2018 among customers of chain retail stores in Turkey. Of 507 people surveyed, 386 were analysed, after excluding respondents who did not follow retail stores' promotional brochures or weekly offers. The sample was women, recruited by convenience. The abstract reports that "FoMo tendency affects impulse purchasing and impulse purchasing has an influence on post-purchase regret."

In the paper's own regression results, the direct link between fear of missing out and post-purchase regret explained almost none of the variation in regret, while the link from impulse buying to regret was clearer.

Key ideas

The study connects a measured trait, fear of missing out, with a shopping habit, impulse buying, and with how people feel afterwards. Its design limits what it can show. It is a single survey of self-reported tendencies, so it cannot establish whether the fear causes impulse buying, whether impulsive shoppers also report more fear, or whether something else drives both. Its sample, women who already follow weekly store offers, is also a group primed to respond to promotions. Within those limits it is a useful early data point, and its weak direct link to regret suggests the feeling and the remorse are not simply one thing.

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