Jackie Silverman

Jackie Silverman

Jackie Silverman is a researcher and first author of the 2023 Journal of Consumer Research paper reporting seven studies on intact and broken streaks.

Who they are

Jackie Silverman is a researcher and first author of the 2023 Journal of Consumer Research paper reporting seven studies on intact and broken streaks. On this site the name is tied to Behavioural Streak, Streak Maintenance Goal.

Key papers

Silverman, J., & Barasch, A. (2023). On or off track: How (broken) streaks affect consumer decisions. Journal of Consumer Research, 49(6), 1095-1117.

Key ideas

Behavioural Streak: A behaviour performed three or more consecutive times, as shown in a behavioural log.

Streak Maintenance Goal: The account that people treat keeping a streak going as a goal in itself.

Sources

  1. Silverman, J., & Barasch, A. (2023). On or off track: How (broken) streaks affect consumer decisions. Journal of Consumer Research, 49(6), 1095-1117.