Jamie Luguri
Co-author of the study that tested dark patterns on representative samples rather than describing them.
Who they are
Luguri, with Lior Jacob Strahilevitz, published the work the field treats as the first public experimental evidence on dark patterns, meaning interfaces whose designers knowingly confuse people or make it hard for them to act on what they actually want.
Key papers
Luguri, J., & Strahilevitz, L. J. (2021). Shining a light on dark patterns. Journal of Legal Analysis, 13(1), 43-109.
Key ideas
Two large-scale experiments were run on representative samples of American consumers. People in the mild condition were more than twice as likely to sign up for a dubious service as a control group, and people in the aggressive condition were almost four times as likely.
The aggressive condition produced a strong backlash among consumers and the mild condition did not, which is the part a designer is least likely to want quoted.
The second experiment sorted the techniques. Hidden information, trick questions and obstruction worked best, loaded language and bandwagon cues worked moderately, and must-act-now messages did not work at all.
Concepts on this site
Sources
- doi:10.1093/jla/laaa006