Jan Landwehr

Jan Landwehr

Jan Landwehr is a marketing researcher and marketing researcher; first author of the 2011 study of friendly and aggressive product faces.

Who they are

Jan Landwehr is a marketing researcher and marketing researcher; first author of the 2011 study of friendly and aggressive product faces. On this site the name is tied to Facial Expression in Product Fronts.

Key papers

Landwehr, J. R., McGill, A. L., & Herrmann, A. (2011). It's got the look: The effect of friendly and aggressive facial expressions on product liking and sales. Journal of Marketing, 75(3), 132-146.

Key ideas

Facial Expression in Product Fronts: The finding that a car front carries friendliness in the grille and aggressiveness in the headlights.

Sources

  1. Landwehr, J. R., McGill, A. L., & Herrmann, A. (2011). It's got the look: The effect of friendly and aggressive facial expressions on product liking and sales. Journal of Marketing, 75(3), 132-146.