Jeff Niederdeppe

Jeff Niederdeppe

Jeff Niederdeppe is a researcher and last author of the protein bar title and claim experiment.

Who they are

Jeff Niederdeppe is a researcher and last author of the protein bar title and claim experiment. On this site the name is tied to Protein Halo.

Key papers

Fernan, C., Schuldt, J. P., & Niederdeppe, J. (2018). Health halo effects from product titles and nutrient content claims in the context of protein bars. Health Communication, 33(12), 1425-1433.

Key ideas

Protein Halo: The way a protein cue on a product can make the whole product read as better than the cue itself supports.

Sources

  1. Fernan, C., Schuldt, J. P., & Niederdeppe, J. (2018). Health halo effects from product titles and nutrient content claims in the context of protein bars. Health Communication, 33(12), 1425-1433.