Jesse Chandler

Jesse Chandler

Jesse Chandler is a researcher and researcher; first author of the 2010 study on anthropomorphism and willingness to replace a car.

Who they are

Jesse Chandler is a researcher and researcher; first author of the 2010 study on anthropomorphism and willingness to replace a car. On this site the name is tied to Anthropomorphism and Replacement Reluctance.

Key papers

Chandler, J., & Schwarz, N. (2010). Use does not wear ragged the fabric of friendship: Thinking of objects as alive makes people less willing to replace them. Journal of Consumer Psychology, 20(2), 138-145.

Key ideas

Anthropomorphism and Replacement Reluctance: The finding that thinking of a car as a person lowers willingness to replace it.

Sources

  1. Chandler, J., & Schwarz, N. (2010). Use does not wear ragged the fabric of friendship: Thinking of objects as alive makes people less willing to replace them. Journal of Consumer Psychology, 20(2), 138-145.