Jiali Xie

Jiali Xie

Jiali Xie is a researcher and first author of the 2023 Fashion and Textiles paper on how online shopping festival atmosphere promotes consumer participation.

Who they are

The work of Jiali Xie reaches this site through the paper listed below. On this site the name is tied to Manufactured Shopping Holiday.

Key papers

Xie, J., Yoon, N., & Choo, H. J. (2023). How online shopping festival atmosphere promotes consumer participation in China. Fashion and Textiles, 10(1), 5. What it reports: Structural equation modelling of data from 239 young consumers in their 20s and 30s. Promotional, entertaining and social interaction atmospheres each increased excitement, which strengthened intention to keep participating. Perceived time pressure moderated the links, most strongly between entertaining atmosphere and excitement, then social interaction and excitement.

Key ideas

Manufactured Shopping Holiday: A dated sales event built so that demand is concentrated and attention is assured.

Sources

  1. Xie, J., Yoon, N., & Choo, H. J. (2023). How online shopping festival atmosphere promotes consumer participation in China. Fashion and Textiles, 10(1), 5.