Joachim Schouteten

Joachim Schouteten

Joachim Schouteten is a researcher and first author of the 2015 study of health labels and flavour perception in cheese.

Who they are

Joachim Schouteten is a researcher and first author of the 2015 study of health labels and flavour perception in cheese. On this site the name is tied to Sensory Expectation.

Key papers

Schouteten, J. J., De Steur, H., De Pelsmaeker, S., Lagast, S., De Bourdeaudhuij, I., & Gellynck, X. (2015). Impact of health labels on flavor perception and emotional profiling: A consumer study on cheese. Nutrients, 7(12).

Key ideas

Sensory Expectation: What a person anticipates a food will taste like, set by cues such as shape, plating and colour before the first bite.

Sources

  1. Schouteten, J. J., De Steur, H., De Pelsmaeker, S., Lagast, S., De Bourdeaudhuij, I., & Gellynck, X. (2015). Impact of health labels on flavor perception and emotional profiling: A consumer study on cheese. Nutrients, 7(12).