John Atkinson
John Atkinson is a psychologist and author of the 1957 model of risk-taking that set a motive to avoid failure against the motive to achieve.
Who they are
John Atkinson is a psychologist and author of the 1957 model of risk-taking that set a motive to avoid failure against the motive to achieve. On this site the name is tied to Motive to Avoid Failure, Fear of Failure.
Key papers
Atkinson, J. W. (1957). Motivational determinants of risk-taking behavior. Psychological Review, 64(6, Pt.1), 359-372.
Atkinson, J. W. Achievement motivation (reference entry).
Key ideas
Motive to Avoid Failure: In Atkinson's 1957 model, a motive that pulls against the motive to achieve and shapes which tasks a person chooses.
Fear of Failure: A lasting tendency to expect failing to be costly and to steer away from tasks where it looks likely, measured through the consequences a person expects.
Sources
- Atkinson, J. W. (1957). Motivational determinants of risk-taking behavior. Psychological Review, 64(6, Pt.1), 359-372.
- Atkinson, J. W. Achievement motivation (reference entry).