John Maule

John Maule

John Maule is a researcher and co-author of the 2022 test of ecological valence theory.

Who they are

The work of John Maule reaches this site through the paper listed below. The name is tied to Ecological Valence.

Key papers

Al-rasheed, A. S., Franklin, A., & Maule, J. (2022). A test of the ecological valence theory of color preference, the case of Arabic. Frontiers in Psychology, 13, 1010108.

Key ideas

Ecological Valence: The account that liking for a colour tracks the average feeling about the objects strongly associated with that colour.

Sources

  1. Al-rasheed, A. S., Franklin, A., & Maule, J. (2022). A test of the ecological valence theory of color preference, the case of Arabic. Frontiers in Psychology, 13, 1010108.