Jordan Etkin

Jordan Etkin

Jordan Etkin is a consumer behaviour researcher and author of the 2016 paper on the hidden cost of personal quantification.

Who they are

Jordan Etkin is a consumer behaviour researcher and author of the 2016 paper on the hidden cost of personal quantification. On this site the name is tied to Personal Quantification, Maxxing.

Key papers

Etkin, J. (2016). The Hidden Cost of Personal Quantification. Journal of Consumer Research, 42(6), 967-984.

Key ideas

Personal Quantification: Measuring and counting one's own activity, which can raise how much people do while lowering how much they enjoy it.

Maxxing: A suffix added to almost any noun to mean pursuing it to the fullest or optimising it, traced to minimax in game theory and the min-maxing of tabletop role-players.

Sources

  1. Etkin, J. (2016). The Hidden Cost of Personal Quantification. Journal of Consumer Research, 42(6), 967-984.