Joseph Vandello

Joseph Vandello

Joseph Vandello is a social psychologist and lead author of the 2007 Personality and Social Psychology Bulletin paper reporting four studies on support for the underdog.

Who they are

Joseph Vandello is a social psychologist and lead author of the 2007 Personality and Social Psychology Bulletin paper reporting four studies on support for the underdog. On this site the name is tied to Underdog Appeal, Perceived Effort Account.

Key papers

Vandello, J. A., Goldschmied, N., & Richards, D. A. R. (2007). The appeal of the underdog. Personality and Social Psychology Bulletin, 33(12), 1603-1616.

Key ideas

Underdog Appeal: Onlookers' tendency to side with a competitor framed as disadvantaged.

Perceived Effort Account: The finding that a team believed to be the underdog is judged to be trying harder, and that this judgement accounts for how much it is liked.

Sources

  1. Vandello, J. A., Goldschmied, N., & Richards, D. A. R. (2007). The appeal of the underdog. Personality and Social Psychology Bulletin, 33(12), 1603-1616.