Juanjuan Zhang
Juanjuan Zhang is a marketing economist and co-author of the 2011 field experiment on how popularity information affects choices.
Who they are
The work of Juanjuan Zhang reaches this site through the paper listed below. The name is tied to Narrow-Appeal Advantage.
Key papers
Tucker, C., & Zhang, J. (2011). How does popularity information affect choices? A field experiment. Management Science, 57(5), 828-842. What it reports: Field experiment on a website listing wedding service vendors. Hypothesis that popularity information benefits narrow-appeal products disproportionately because the same popularity implies higher quality than for broad-appeal products. Narrow-appeal vendors received more visits than equally popular broad-appeal vendors after popularity information was introduced.
Key ideas
Narrow-Appeal Advantage: The proposal that the same level of popularity implies higher quality for a narrow-appeal product than for a broad-appeal one.
Sources
- Tucker, C., & Zhang, J. (2011). How does popularity information affect choices? A field experiment. Management Science, 57(5), 828-842.