Leonardo Nicolao

Leonardo Nicolao

Leonardo Nicolao is a researcher and first author of the 2009 Journal of Consumer Research paper on whether experiential purchases make consumers happier than material purchases.

Who they are

Leonardo Nicolao is a researcher and first author of the 2009 Journal of Consumer Research paper on whether experiential purchases make consumers happier than material purchases. On this site the name is tied to Experiential Advantage.

Key papers

Nicolao, L., Irwin, J. R., & Goodman, J. K. (2009). Happiness for sale: Do experiential purchases make consumers happier than material purchases? Journal of Consumer Research, 36(2), 188-198.

Key ideas

Experiential Advantage: The finding that experiential purchases tend to bring more happiness than material purchases.

Sources

  1. Nicolao, L., Irwin, J. R., & Goodman, J. K. (2009). Happiness for sale: Do experiential purchases make consumers happier than material purchases? Journal of Consumer Research, 36(2), 188-198.