Lisa Ordonez

Lisa Ordonez

Lisa Ordonez is a researcher and co-author of the 2012 Journal of Consumer Psychology paper on effort, deadlines and consumer product returns.

Who they are

The work of Lisa Ordonez reaches this site through the paper listed below. The name is tied to Return Policy Leniency. Their paper reports: Return policies are a mix of time and effort.

Key papers

Janakiraman, N., & Ordóñez, L. (2012). Effect of effort and deadlines on consumer product returns. Journal of Consumer Psychology, 22(2), 260-271. What it reports: Return policies are a mix of time and effort. Shorter return deadlines can raise return rates under some conditions. Using construal level theory, perceived effort (physical and cognitive) carries the effect of policy on returns. When the deadline is described as time between store visits, overall returns rise, except when perceived effort is high.

Key ideas

Return Policy Leniency: How generous a seller's terms are for taking goods back, in time allowed and effort required.

Sources

  1. Janakiraman, N., & Ordóñez, L. (2012). Effect of effort and deadlines on consumer product returns. Journal of Consumer Psychology, 22(2), 260-271.