Liselot Hudders
Liselot Hudders is a researcher and first author of the 2021 International Journal of Advertising literature review on the strategic use of social media influencers.
Who they are
The work of Liselot Hudders reaches this site through the paper listed below. On this site the name is tied to Influencer Endorsement.
Key papers
Hudders, L., De Jans, S., & De Veirman, M. (2021). The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers. International Journal of Advertising, 40(3), 327-375. What it reports: Literature review of 154 peer-reviewed publications, most from 2018 to 2020; most empirical (surveys, experiments, content analysis, interviews); few examined influencers driving behavioural change or shaping public opinion, most treated influencers as a commercial tactic; studies classified by source, message and audience characteristics using a communication model for advertising; several addressed transparency.
Key ideas
Influencer Endorsement: A recommendation delivered by a social media creator whose audience sees them as an ordinary, relatable person, studied as a route to trust and purchase intention.
Sources
- Hudders, L., De Jans, S., & De Veirman, M. (2021). The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers. International Journal of Advertising, 40(3), 327-375.