Martin Schreier

Martin Schreier

Martin Schreier is a researcher and co-author of the 2015 Journal of Marketing paper on the handmade effect.

Who they are

Martin Schreier is a researcher and co-author of the 2015 Journal of Marketing paper on the handmade effect. On this site the name is tied to The Handmade Effect.

Key papers

Fuchs, C., Schreier, M., & van Osselaer, S. M. J. (2015). The handmade effect: What's love got to do with it? Journal of Marketing, 79(2), 98-110.

Key ideas

The Handmade Effect: Describing a product as handmade makes it more attractive.

Sources

  1. Fuchs, C., Schreier, M., & van Osselaer, S. M. J. (2015). The handmade effect: What's love got to do with it? Journal of Marketing, 79(2), 98-110.