Matthew Thomson

Matthew Thomson

Matthew Thomson is a researcher and first author of the 2005 Journal of Consumer Psychology paper developing a scale of consumers' emotional attachments to brands.

Who they are

The work of Matthew Thomson reaches this site through the paper listed below. On this site the name is tied to Brand Attachment.

Key papers

Thomson, M., MacInnis, D. J., & Park, C. W. (2005). The ties that bind: Measuring the strength of consumers' emotional attachments to brands. Journal of Consumer Psychology, 15(1), 77-91. What it reports: Five studies. Studies 1 and 2 developed a scale of the strength of consumers' emotional attachments to brands; Study 3 tested internal consistency and dimensional structure; Study 4 tested convergent validity against four behavioural indicators of attachment; Study 5 showed discriminant validity from satisfaction, involvement and brand attitudes, and predictive validity, with attachment positively associated with brand commitment and investment. Limitations and boundary conditions are discussed.

Key ideas

Brand Attachment: An emotional bond between a person and a brand, measurable and distinct from satisfaction, involvement and attitude strength.

Sources

  1. Thomson, M., MacInnis, D. J., & Park, C. W. (2005). The ties that bind: Measuring the strength of consumers' emotional attachments to brands. Journal of Consumer Psychology, 15(1), 77-91.