Max Sjöblom

Max Sjöblom

Max Sjöblom is a researcher and co-author of surveys of live game streaming viewers and competitive gaming viewers on why people watch others play.

Who they are

Max Sjöblom is a researcher and co-author of surveys of live game streaming viewers and competitive gaming viewers on why people watch others play. On this site the name is tied to Tension Release Motive, Live-Stream Social Motivations.

Key papers

Sjöblom, M., & Hamari, J. (2017). Why do people watch others play video games? An empirical study on the motivations of Twitch users. Computers in Human Behavior, 75, 985-996.

Hamari, J., & Sjöblom, M. (2017). What is eSports and why do people watch it? Internet Research, 27(2), 211-232.

Hilvert-Bruce, Z., Neill, J. T., Sjöblom, M., & Hamari, J. (2018). Social motivations of live-streaming viewer engagement on Twitch. Computers in Human Behavior, 84, 58-67.

Key ideas

Tension Release Motive: The wish to unwind as a reason for watching other people play.

Live-Stream Social Motivations: Socialising, community and meeting new people as reasons that help explain engagement with live streams.

Sources

  1. Sjöblom, M., & Hamari, J. (2017). Why do people watch others play video games? An empirical study on the motivations of Twitch users. Computers in Human Behavior, 75, 985-996.
  2. Hamari, J., & Sjöblom, M. (2017). What is eSports and why do people watch it? Internet Research, 27(2), 211-232.
  3. Hilvert-Bruce, Z., Neill, J. T., Sjöblom, M., & Hamari, J. (2018). Social motivations of live-streaming viewer engagement on Twitch. Computers in Human Behavior, 84, 58-67.