Miranda Mirosa

Miranda Mirosa

Miranda Mirosa is a researcher and co-author of the 2020 Journal of Consumer Behaviour paper on how children's appearance preferences for produce form.

Who they are

The work of Miranda Mirosa reaches this site through the paper listed below. The name is tied to Appearance Socialisation.

Key papers

Makhal, A., Robertson, K., Thyne, M. A., & Mirosa, M. (2020). Normalising the ugly to reduce food waste: Exploring the socialisations that form appearance preferences for fresh fruits and vegetables. Journal of Consumer Behaviour, 20(5), 1025-1039. What it reports: 11 focus groups with 97 New Zealand children aged 5 to 11. Families who use imperfect produce, teach about waste and rely on knowledge when shopping help children accept it; other children absorb rejection by watching parents' choices, following explicit instructions or adopting shared norms.

Key ideas

Appearance Socialisation: The way family and shared norms teach children which looks of fresh produce are acceptable.

Sources

  1. Makhal, A., Robertson, K., Thyne, M. A., & Mirosa, M. (2020). Normalising the ugly to reduce food waste: Exploring the socialisations that form appearance preferences for fresh fruits and vegetables. Journal of Consumer Behaviour, 20(5), 1025-1039.