Moritz Jörling

Moritz Jörling

Moritz Jörling is a researcher and researcher; first author of the 2020 studies on anthropomorphising autonomous products.

Who they are

Moritz Jörling is a researcher and researcher; first author of the 2020 studies on anthropomorphising autonomous products. On this site the name is tied to Product Anthropomorphism.

Key papers

Jörling, M., Böhm, R., & Paluch, S. (2020). Mechanisms and consequences of anthropomorphizing autonomous products. Schmalenbach Business Review.

Key ideas

Product Anthropomorphism: Treating a product as if it had humanlike features or a mind, tested in consumer research on cars, phones and autonomous products.

Sources

  1. Jörling, M., Böhm, R., & Paluch, S. (2020). Mechanisms and consequences of anthropomorphizing autonomous products. Schmalenbach Business Review.