Nicolai Broby Eckert
Nicolai Broby Eckert is a co-author of The Demand Revolution, a book on demand, pricing and loyalty.
Who they are
The work of Nicolai Broby Eckert reaches this site through the book listed below. On this site the name is tied to Brand Trust.
Key papers
von der Gathen, A., Eckert, N. B., & Kastbjerg, C. The Demand Revolution.
Key ideas
Brand Trust: A buyer's confidence in a brand, studied alongside brand affect as an influence on loyalty and brand performance.
Sources
- von der Gathen, A., Eckert, N. B., & Kastbjerg, C. The Demand Revolution.