On Amir
On Amir appears on this site as second author of the 2008 Journal of Marketing Research paper proposing the theory of self-concept maintenance.
Who they are
The work of On Amir reaches this site through the paper listed below. On this site the name is tied to Self-Concept Maintenance.
Key papers
Mazar, N., Amir, O., & Ariely, D. (2008). The dishonesty of honest people: A theory of self-concept maintenance. Journal of Marketing Research, 45(6), 633-644. What it reports: Proposes self-concept maintenance: people take a small gain from dishonesty while keeping a positive view of their own honesty, helped by inattention to moral standards and by flexible labelling of what they did. Six experiments support the account.
Key ideas
Self-Concept Maintenance: People gain a little from dishonesty while keeping a view of themselves as honest.
Sources
- Mazar, N., Amir, O., & Ariely, D. (2008). The dishonesty of honest people: A theory of self-concept maintenance. Journal of Marketing Research, 45(6), 633-644.