Rajagopal Raghunathan

Rajagopal Raghunathan

Rajagopal Raghunathan is a researcher and first author of the 2006 Journal of Marketing paper on the unhealthy equals tasty intuition.

Who they are

Rajagopal Raghunathan is a researcher and first author of the 2006 Journal of Marketing paper on the unhealthy equals tasty intuition. On this site the name is tied to Unhealthy Equals Tasty Intuition.

Key papers

Raghunathan, R., Naylor, R. W., & Hoyer, W. D. (2006). The unhealthy = tasty intuition and its effects on taste inferences, enjoyment, and choice of food products. Journal of Marketing, 70(4), 170-184.

Key ideas

Unhealthy Equals Tasty Intuition: The implicit belief that foods seen as less healthy taste better, which shapes taste judgements, enjoyment and choice.

Sources

  1. Raghunathan, R., Naylor, R. W., & Hoyer, W. D. (2006). The unhealthy = tasty intuition and its effects on taste inferences, enjoyment, and choice of food products. Journal of Marketing, 70(4), 170-184.