Rebecca Walker Naylor

Rebecca Walker Naylor

Rebecca Walker Naylor is a researcher and co-author of the 2006 paper on the unhealthy equals tasty intuition.

Who they are

Rebecca Walker Naylor is a researcher and co-author of the 2006 paper on the unhealthy equals tasty intuition. On this site the name is tied to Unhealthy Equals Tasty Intuition.

Key papers

Raghunathan, R., Naylor, R. W., & Hoyer, W. D. (2006). The unhealthy = tasty intuition and its effects on taste inferences, enjoyment, and choice of food products. Journal of Marketing, 70(4), 170-184.

Key ideas

Unhealthy Equals Tasty Intuition: The implicit belief that foods seen as less healthy taste better, which shapes taste judgements, enjoyment and choice.

Sources

  1. Raghunathan, R., Naylor, R. W., & Hoyer, W. D. (2006). The unhealthy = tasty intuition and its effects on taste inferences, enjoyment, and choice of food products. Journal of Marketing, 70(4), 170-184.