Ruxandra Malina Petrescu-Mag
Ruxandra Malina Petrescu-Mag is a researcher and co-author of the 2023 Food Quality and Preference paper on place of sale for misshapen tomatoes.
Who they are
The work of Ruxandra Malina Petrescu-Mag reaches this site through the paper listed below. The name is tied to Cosmetic Imperfection Acceptance.
Key papers
Vermeir, I., Petrescu, D. C., & Petrescu-Mag, R. M. (2023). What are the shape friendly locations to sell misshapen tomatoes? The effect of point of purchase on consumers' abnormality perception and probability to buy. Food Quality and Preference, 106, 104809. What it reports: Two online surveys of 1,021 Romanian and British consumers on misshapen tomatoes by point of purchase. Misshapen tomatoes rated least misshapen and most likely to be bought in fresh markets in Romania, and in organic stands and supermarkets in the UK.
Key ideas
Cosmetic Imperfection Acceptance: The finding that shoppers accept colour-related imperfections in produce more readily than shape imperfections.
Sources
- Vermeir, I., Petrescu, D. C., & Petrescu-Mag, R. M. (2023). What are the shape friendly locations to sell misshapen tomatoes? The effect of point of purchase on consumers' abnormality perception and probability to buy. Food Quality and Preference, 106, 104809.