Ryan Hoover
Ryan Hoover is co-author, with Nir Eyal, of Hooked, a book on how products come to be used out of habit.
Who they are
The work of Ryan Hoover reaches this site through the book listed below. On this site the name is tied to The Hook Model, Nascent Behaviors.
Key papers
Eyal, N., with Hoover, R. Hooked.
Key ideas
The Hook Model: Nir Eyal's four-stage behavioral loop describing how products engineer habitual usage: Trigger → Action → Variable Reward → Investment. Nascent Behaviors: Behaviors that look niche, trivial, or fringe right now and turn out to be mass-market once the friction around them drops.
Sources
- Eyal, N., with Hoover, R. Hooked.