Sarah Thomas
Sarah Thomas appears on this site as co-author of the 2001 Psychological Bulletin review of 25 years of research on human evaluative conditioning.
Who they are
The work of Sarah Thomas reaches this site through the paper listed below. On this site the name is tied to Evaluative Conditioning.
Key papers
De Houwer, J., Thomas, S., & Baeyens, F. (2001). Association learning of likes and dislikes: A review of 25 years of research on human evaluative conditioning. Psychological Bulletin, 127(6), 853-869. What it reports: Reviews 25 years of research on human evaluative conditioning, the change in liking that follows pairing with positive or negative stimuli, and reports effects with a large variety of stimuli and procedures within certain boundary conditions.
Key ideas
Evaluative Conditioning: A brand paired with a good or bad feeling picks up some of it. Ingendahl and colleagues used it in 2023 to explain why only brands met during positive in-game experiences gained.
Sources
- De Houwer, J., Thomas, S., & Baeyens, F. (2001). Association learning of likes and dislikes: A review of 25 years of research on human evaluative conditioning. Psychological Bulletin, 127(6), 853-869.