Sean Coary

Sean Coary

Sean Coary is a researcher and first author of the 2016 Journal of Consumer Marketing paper on consumer-generated images in the food domain.

Who they are

The work of Sean Coary reaches this site through the paper listed below. The name is tied to Consumer-Generated Food Images, Savouring. Their paper reports: Coary and Poor, Journal of Consumer Marketing 33(1), 2016, 1-8.

Key papers

Coary, S., & Poor, M. (2016). How consumer-generated images shape important consumption outcomes in the food domain. Journal of Consumer Marketing, 33(1), 1-8. What it reports: Coary and Poor, Journal of Consumer Marketing 33(1), 2016, 1-8. Three studies varied food type and whether participants photographed food before eating. Making the picture produced a brief active delay; for indulgent foods the delay heightened savouring and improved attitudes and taste ratings.

Key ideas

Consumer-Generated Food Images: Pictures of food that consumers make and control themselves.

Savouring: Attending to and drawing out the pleasure of an experience as it happens.

Sources

  1. Coary, S., & Poor, M. (2016). How consumer-generated images shape important consumption outcomes in the food domain. Journal of Consumer Marketing, 33(1), 1-8.