Stephan Meyerding

Who they are

Meyerding is credited as second author, as Stephan G. H. Meyerding, on the 2025 paper. The repository record that was read lists no biographical detail, and none was verified elsewhere, so this page does not state his institution or career.

Key papers

Buse, S., & Meyerding, S. G. H. (2025). Impact of packaging color on choice and health perception: insights from chickpeas and ravioli in Germany. Journal of Agriculture and Food Research, 19, 101690. doi:10.1016/j.jafr.2025.101690.

The abstract and the repository copy of the paper were read.

Key ideas

The paper he co-authored asks how much packaging colour matters beside other cues. In its two choice experiments, with 222 participants aged 19 to 35, price was the most influential factor for both foods, at 42.88 per cent of relative importance for chickpeas and 40.43 per cent for ravioli. Packaging colour was the least influential, at 9.5 and 8.6 per cent.

Its image query of six chickpea can colours adds the colour-specific results: black read as high quality and expensive, silver and black could make the product look less healthy, and green was associated with sustainability and healthiness.

On this site the paper appears in the piece on why black packaging looks expensive, where it is one of two experiments that put black on food against other colours. It is read alongside a Hungarian pasta auction that found a black label rated highest for premiumness, and the two disagree on whether black costs a food its healthy look.

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