Suzanne B. Shu
Suzanne B. Shu is a researcher and co-author of the 2009 paper on mere touch and perceived ownership.
Who they are
Suzanne B. Shu is a researcher and co-author of the 2009 paper on mere touch and perceived ownership. On this site the name is tied to Endowment Effect, Loss Aversion, Psychological Ownership.
Key papers
Peck, J., & Shu, S. B. (2009). The effect of mere touch on perceived ownership. Journal of Consumer Research, 36(3), 434-447.
Key ideas
Endowment Effect: People demand more to give up a thing than they would have paid to get it.
Loss Aversion: The tendency for a loss to weigh more than an equal gain, measured from a reference point.
Psychological Ownership: the feeling that something is yours, which appears to be what authorship rather than effort buys
Sources
- Peck, J., & Shu, S. B. (2009). The effect of mere touch on perceived ownership. Journal of Consumer Research, 36(3), 434-447.