Waleed Muhanna
Waleed Muhanna is a researcher and co-author of the 2008 Judgment and Decision Making paper on the duration of physical contact and the valuation of objects.
Who they are
The work of Waleed Muhanna reaches this site through the paper listed below. The name is tied to Length-of-Ownership Effect. Their paper reports: Two versions of the mug experiment varied how long participants handled mugs before bidding with real money, in an open (English) auction and a first-price sealed-bid auction.
Key papers
Wolf, J. R., Arkes, H. R., & Muhanna, W. A. (2008). The power of touch: An examination of the effect of duration of physical contact on the valuation of objects. Judgment and Decision Making, 3(6), 476-482. What it reports: Two versions of the mug experiment varied how long participants handled mugs before bidding with real money, in an open (English) auction and a first-price sealed-bid auction. Longer physical contact increased bids in both.
Key ideas
Length-of-Ownership Effect: The finding that the value people put on an object rises with how long they have owned it.
Sources
- Wolf, J. R., Arkes, H. R., & Muhanna, W. A. (2008). The power of touch: An examination of the effect of duration of physical contact on the valuation of objects. Judgment and Decision Making, 3(6), 476-482.