Weimei Sun

Weimei Sun

Weimei Sun is a researcher and first author of the 2019 Global Media and Communication paper on Singles' Day as a grass-roots holiday that became a commercial festival.

Who they are

The work of Weimei Sun reaches this site through the paper listed below. On this site the name is tied to Manufactured Shopping Holiday.

Key papers

Sun, W., & Creech, B. (2019). Celebratory consumerism on China’s Singles’ Day: From grass-roots holiday to commercial festival. Global Media and Communication, 15(2), 233-248. What it reports: Analysis of news coverage and social media posts about Singles' Day. The day began as a celebration of being single among young people in China; since 2009 an e-commerce company has built it into the largest online shopping day in the world. It moved toward consumerism over time with demographic change, yet its meaning rests on an early cultural logic that celebrated togetherness through consumption.

Key ideas

Manufactured Shopping Holiday: A dated sales event built so that demand is concentrated and attention is assured.

Sources

  1. Sun, W., & Creech, B. (2019). Celebratory consumerism on China’s Singles’ Day: From grass-roots holiday to commercial festival. Global Media and Communication, 15(2), 233-248.