William Hirst

William Hirst

William Hirst appears on this site as first author of the 2012 Annual Review of Psychology review of remembering in conversations.

Who they are

The work of William Hirst reaches this site through the paper listed below. On this site the name is tied to Social Contagion of Memory, Collective Memory, Mandela Effect.

Key papers

Hirst, W., & Echterhoff, G. (2012). Remembering in conversations: The social sharing and reshaping of memories. Annual Review of Psychology, 63(1), 55-79. What it reports: Reviews how talking about the past changes memory for speaker and listener, including social contagion and retrieval-induced forgetting, and how these effects spread across networks to help form collective memories.

Key ideas

Social Contagion of Memory: The spread of a memory error from one person to another through conversation.

Collective Memory: The memories a group holds in common, shaped by and shaping its members.

Mandela Effect: A false memory shared by many people, in which the same specific wrong detail is recalled.


Sources

  1. Hirst, W., & Echterhoff, G. (2012). Remembering in conversations: The social sharing and reshaping of memories. Annual Review of Psychology, 63(1), 55-79.