Xiaohui Shi

Xiaohui Shi

Xiaohui Shi is a researcher and first author of the 2020 review of product scarcity in marketing.

Who they are

The work of Xiaohui Shi reaches this site through the paper listed below. The name is tied to The Four Types of Scarcity.

Key papers

Shi, X., Li, F., & Chumnumpan, P. (2020). The use of product scarcity in marketing. European Journal of Marketing, 54(2), 380-418. What it reports: Systematic review of 66 papers on product scarcity published in management journals between 1970 and 2017, with a conceptual framework and research gaps.

Key ideas

The Four Types of Scarcity: Weinstein's split of scarcity cues into supply, limited edition, time and demand.

Sources

  1. Shi, X., Li, F., & Chumnumpan, P. (2020). The use of product scarcity in marketing. European Journal of Marketing, 54(2), 380-418.