Xueming Luo
Xueming Luo is a researcher and author of the 2005 Journal of Consumer Psychology paper on how shopping with others influences impulsive purchasing.
Who they are
The work of Xueming Luo reaches this site through the paper listed below. The name is tied to Impulse Buying, Companion Effect on Spending.
Key papers
Luo, X. (2005). How Does Shopping With Others Influence Impulsive Purchasing? Journal of Consumer Psychology, 15(4), 288-294. What it reports: Two experiments. Being with peers raised participants' urge to make an impulsive purchase; being with family members lowered it. The difference was larger for tightly bonded groups and for participants more prone to social influence.
Key ideas
Companion Effect on Spending: The finding that having a friend present while shopping changes how much a person spends, and that the direction depends on the shopper.
Sources
- Luo, X. (2005). How Does Shopping With Others Influence Impulsive Purchasing? Journal of Consumer Psychology, 15(4), 288-294.