Youngme Moon
Youngme Moon is a researcher in marketing and author of a 2000 study of self-disclosure between consumers and computers.
Who they are
The work of Youngme Moon reaches this site through the paper listed below. On this site the name is tied to Disclosure Reciprocity, Self-Disclosure.
Key papers
Moon, Y. (2000). Intimate exchanges: Using computers to elicit self-disclosure from consumers. Journal of Consumer Research, 26(4), 323-339. What it reports: Two experiments found that reciprocity and the sequence of an exchange influenced willingness to disclose intimate information to a computer, and that such exchanges could affect later behaviour.
Key ideas
Disclosure Reciprocity: the back-and-forth matching of personal disclosure between two people, which builds closeness faster than one-sided talk
Self-Disclosure: Telling another person something about yourself, which the research links with liking.
Sources
- Moon, Y. (2000). Intimate exchanges: Using computers to elicit self-disclosure from consumers. Journal of Consumer Research, 26(4), 323-339.