Ziva Kunda
Ziva Kunda was a social psychologist and co-author with Penelope Lockwood of the 1997 paper on predicting the impact of role models on the self.
Who they are
The work of Ziva Kunda reaches this site through the paper listed below. On this site the name is tied to Relevance and Attainability.
Key papers
Lockwood, P., & Kunda, Z. (1997). Superstars and me: Predicting the impact of role models on the self. Journal of Personality and Social Psychology, 73(1), 91-103. What it reports: Found that a superstar affected self-views only when the star's field was relevant, inspiring when similar success seemed attainable and deflating when it did not.
Key ideas
Relevance and Attainability: The proposal that a star affects self-views when the field matters to the person, inspiring when success looks attainable and deflating when it does not.
Sources
- Lockwood, P., & Kunda, Z. (1997). Superstars and me: Predicting the impact of role models on the self. Journal of Personality and Social Psychology, 73(1), 91-103.