Privacy and human behavior in the age of information

Acquisti (2015) · Read the paper

Three themes of uncertainty, context-dependence and malleability; Westin segments; social network study in which 48 per cent of the most concerned revealed sexual orientation; gift card field experiment, 52.1 per cent against 9.7 per cent; quotation 'people value privacy more when they have it than when they do not.'.

Three themes of uncertainty, context-dependence and malleability; Westin segments; social network study in which 48 per cent of the most concerned revealed sexual orientation; gift card field experiment, 52.1 per cent against 9.7 per cent; quotation 'people value privacy more when they have it than when they do not.'.

Written from the full text read 2026-10-13.

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Reproduced as it was written when this source was checked, figures and all.

doi:10.1126/science.aaa1465. Full text read (author PDF, Carnegie Mellon): three themes of uncertainty, context-dependence and malleability; Westin segments; social network study in which 48 per cent of the most concerned revealed sexual orientation; gift card field experiment, 52.1 per cent against 9.7 per cent; quotation 'people value privacy more when they have it than when they do not.'