A test of the ecological valence theory of color preference, the case of Arabic
Al-rasheed, Franklin and Maule, Frontiers in Psychology 13, 2022, 1010108. Palmer and Schloss estimate up to 80 per cent of variation for US adults; in adults from Saudi Arabia the score accounted for no more than half; abstract concept associations added nothing beyond object associations overall, number of them accounted for variance in females not males; success varies across cultures, other factors likely.
Al-rasheed, Franklin and Maule, Frontiers in Psychology 13, 2022, 1010108. Palmer and Schloss estimate up to 80 per cent of variation for US adults; in adults from Saudi Arabia the score accounted for no more than half; abstract concept associations added nothing beyond object associations overall, number of them accounted for variance in females not males; success varies across cultures, other factors likely.
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Al-rasheed, A. S., Franklin, A., & Maule, J. (2022). A test of the ecological valence theory of color preference, the case of Arabic. Frontiers in Psychology, 13, 1010108. doi:10.3389/fpsyg.2022.1010108 https://doi.org/10.3389/fpsyg.2022.1010108