An experimental study of gender and cultural differences in hue preference
Al-Rasheed starts from a complaint about earlier work on colour preference: many studies did not control exactly which colours people saw, so their conclusions could not be compared. He measures preference along the two cardinal axes of colour vision and compares British and Saudi Arabian participants. The preference curves differ between the two cultures, but the male curves are more alike across cultures than the female ones. A sex difference appears in both groups. Men in both samples prefer blue-green most and red-pink or purple least, while Saudi women peak at red-pink and British women peak nearer purple and blue-green. The result is a pattern of group differences under controlled colours, not a single male or female palette.
Al-Rasheed starts from a complaint about earlier work on colour preference: many studies did not control exactly which colours people saw, so their conclusions could not be compared. He measures preference along the two cardinal axes of colour vision and compares British and Saudi Arabian participants. The preference curves differ between the two cultures, but the male curves are more alike across cultures than the female ones. A sex difference appears in both groups. Men in both samples prefer blue-green most and red-pink or purple least, while Saudi women peak at red-pink and British women peak nearer purple and blue-green. The result is a pattern of group differences under controlled colours, not a single male or female palette.
Written from the abstract, Frontiers in Psychology.
What our sources record
Recorded when this source was checked, figures included, with page references and quotation marks removed.
6, 30. doi:10.3389/fpsyg.2015.00030. Read at the publisher's page. Participant counts as stated there: 71 Arabic (Saudi) and 38 English.