Influence of Beer Brand Identification on Taste Perception
The study was run by and for Carling Brewing Company, as a relatively low-cost experiment to separate product influences from marketing influences on preference. Groups of beer drinkers tasted and rated beer from unmarked bottles and from labelled bottles.
The study was run by and for Carling Brewing Company, as a relatively low-cost experiment to separate product influences from marketing influences on preference. Groups of beer drinkers tasted and rated beer from unmarked bottles and from labelled bottles.
Written from the abstract read 2026-10-18.
What our sources record
Recorded when this source was checked, figures included, with page references and quotation marks removed.
Allison, R. I., & Uhl, K. P. (1964). Influence of Beer Brand Identification on Taste Perception. Journal of Marketing Research, 1(3), 36-39. doi:10.1177/002224376400100305.