Estimating the prevalence and impact of online drip pricing
A report by Alma Economics for the UK Department for Business and Trade. Researchers bought one good or service from each of 525 online and app providers across retail, hospitality, entertainment and transport, recording every fee dripped during checkout. Excluding delivery fees, 46 per cent dripped at least one fee, rising to 72 per cent in transport and communication, and 41 per cent met more than one of the report's criteria of harm. Estimated extra spending is 595 million to 3.5 billion pounds a year.
A report by Alma Economics for the UK Department for Business and Trade. Researchers bought one good or service from each of 525 online and app providers across retail, hospitality, entertainment and transport, recording every fee dripped during checkout. Excluding delivery fees, 46 per cent dripped at least one fee, rising to 72 per cent in transport and communication, and 41 per cent met more than one of the report's criteria of harm. Estimated extra spending is 595 million to 3.5 billion pounds a year.
Written from the abstract read 2026-10-18.
What our sources record
Recorded when this source was checked, figures included, with page references and quotation marks removed.
Alma Economics for the UK Department for Business and Trade (2023). Estimating the prevalence and impact of online drip pricing. Published 4 September 2023.