People are skeptical of headlines labeled as AI-generated, even if true or human-made, because they assume full AI automation
Altay and Gilardi report two pre-registered online experiments with 4,976 participants in the United States and the United Kingdom. Labelling headlines as AI-generated lowered their perceived accuracy and the willingness to share them, whether the headlines were true or false and human- or AI-made; the effect was about one third the size of labelling a headline as false. The authors attribute it to an expectation that AI-labelled headlines were written entirely by AI without human oversight and conclude that AI labels should be used cautiously and need clear meanings.
Altay and Gilardi report two pre-registered online experiments with 4,976 participants in the United States and the United Kingdom. Labelling headlines as AI-generated lowered their perceived accuracy and the willingness to share them, whether the headlines were true or false and human- or AI-made; the effect was about one third the size of labelling a headline as false. The authors attribute it to an expectation that AI-labelled headlines were written entirely by AI without human oversight and conclude that AI labels should be used cautiously and need clear meanings.
Written from the abstract from the Crossref preprint record, 2026-11-03; full text not read; preprint dated October 2023.
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PsyArXiv preprint. doi:10.31234/osf.io/83k9r https://doi.org/10.31234/osf.io/83k9r