Pricing of Conspicuous Goods: A Competitive Analysis of Social Effects
[abstract only; full text not retrieved, 2026-10-19] Amaldoss, W., & Jain, S. (2005). 'Pricing of Conspicuous Goods: A Competitive Analysis of Social Effects.' Journal of Marketing Research, 42(1), 30-42. doi:10.1509/jmkr.42.1.30.56883. a duopoly model plus a laboratory test. The modelling results: in a duopoly the authors 'identify the conditions under which the desire for uniqueness can increase demand among some consumers as the price of a product increases'; the desire for uniqueness leads to higher prices and firm profits while a desire for conformity leads to lower prices and profits; and, strikingly, 'consumers purchase high-quality products not because of their desire for uniqueness
[abstract only; full text not retrieved, 2026-10-19] Amaldoss, W., & Jain, S. (2005). 'Pricing of Conspicuous Goods: A Competitive Analysis of Social Effects.' Journal of Marketing Research, 42(1), 30-42. doi:10.1509/jmkr.42.1.30.56883. a duopoly model plus a laboratory test. The modelling results: in a duopoly the authors 'identify the conditions under which the desire for uniqueness can increase demand among some consumers as the price of a product increases'; the desire for uniqueness leads to higher prices and firm profits while a desire for conformity leads to lower prices and profits; and, strikingly, 'consumers purchase high-quality products not because of their desire for uniqueness
Written from the abstract only; full text not retrieved, 2026-10-19.
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Amaldoss, W., & Jain, S. (2005). Pricing of Conspicuous Goods: A Competitive Analysis of Social Effects. Journal of Marketing Research, 42(1), 30-42. doi:10.1509/jmkr.42.1.30.56883.