Native Advertising in a Mobile Era: Effects of Ability and Motivation on Recognition in Digital News Contexts
Amazeen reports two experiments with United States adults on whether reading on a mobile device or a computer changes how well people recognise native advertising in digital news. People with greater motivation to process the content were more likely to recognise it as advertising. That extra motivation did not make up for the greater cognitive effort that using a mobile device requires.
Amazeen reports two experiments with United States adults on whether reading on a mobile device or a computer changes how well people recognise native advertising in digital news. People with greater motivation to process the content were more likely to recognise it as advertising. That extra motivation did not make up for the greater cognitive effort that using a mobile device requires.
Written from the abstract as shown on the OpenAlex record, read 2026-11-04.
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Amazeen, M. A. (2021). Native Advertising in a Mobile Era: Effects of Ability and Motivation on Recognition in Digital News Contexts. Digital Journalism, 11(6), 1130-1153. doi:10.1080/21670811.2020.1860783.