Reducing Native Advertising Deception: Revisiting the Antecedents and Consequences of Persuasion Knowledge in Digital News Contexts
Amazeen and Wojdynski build on the persuasion knowledge model and survey a nationally representative sample of United States adults who read a sponsored news article. Fewer than one in ten readers recognised it as advertising. Recognition was most likely among younger, more educated readers who used news media to be informed. Recognition led to more counterarguing, and readers with stronger informational motivation judged the content less favourably. News consumers were most receptive when publishers were more open about the commercial nature of the content.
Amazeen and Wojdynski build on the persuasion knowledge model and survey a nationally representative sample of United States adults who read a sponsored news article. Fewer than one in ten readers recognised it as advertising. Recognition was most likely among younger, more educated readers who used news media to be informed. Recognition led to more counterarguing, and readers with stronger informational motivation judged the content less favourably. News consumers were most receptive when publishers were more open about the commercial nature of the content.
Written from the abstract as shown on the OpenAlex record, read 2026-11-04.
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Amazeen, M. A., & Wojdynski, B. W. (2019). Reducing Native Advertising Deception: Revisiting the Antecedents and Consequences of Persuasion Knowledge in Digital News Contexts. Mass Communication and Society, 22(2), 222-247. doi:10.1080/15205436.2018.1530792.