The effects of disclosure format on native advertising recognition and audience perceptions of legacy and online news publishers
The most useful source in the file. A representative experiment with 800 US adults (N = 800) tested how the design of disclosure labels on sponsored news affects readers' ability to recognise it as paid advertising, and whether recognition changes perceptions of legacy and digital-first publishers. Fewer than 1 in 10 participants recognised native advertising, although well-designed labels made recognition easier. Participants who did recognise it held a lower opinion of the publisher and of advertising as an institution overall.
The most useful source in the file. A representative experiment with 800 US adults (N = 800) tested how the design of disclosure labels on sponsored news affects readers' ability to recognise it as paid advertising, and whether recognition changes perceptions of legacy and digital-first publishers. Fewer than 1 in 10 participants recognised native advertising, although well-designed labels made recognition easier. Participants who did recognise it held a lower opinion of the publisher and of advertising as an institution overall.
Written from the abstract read 2026-10-18.
What our sources record
Recorded when this source was checked, figures included, with page references and quotation marks removed.
Amazeen, M. A., & Wojdynski, B. W. (2020). The effects of disclosure format on native advertising recognition and audience perceptions of legacy and online news publishers. Journalism, 21(12), 1965-1984. doi:10.1177/1464884918754829.