Effects of $9 price endings on retail sales: Evidence from field experiments
Anderson and Simester report three field experiments with a retailer that varied price endings. A nine ending raised demand in each, the lift was larger for items new to the catalogue, there is some evidence the ending works less well alongside a sale cue, and the authors suggest nine endings help most when customers have limited information.
Anderson and Simester report three field experiments with a retailer that varied price endings. A nine ending raised demand in each, the lift was larger for items new to the catalogue, there is some evidence the ending works less well alongside a sale cue, and the authors suggest nine endings help most when customers have limited information.
Written from the abstract, IDEAS RePEc record, 2026-10-29.
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Anderson, E. T., & Simester, D. I. (2003). Effects of $9 price endings on retail sales: Evidence from field experiments. Quantitative Marketing and Economics, 1(1), 93-110. doi:10.1023/A:1023581927405 https://doi.org/10.1023/A:1023581927405