On the consumption of negative feelings
Andrade and Cohen, Journal of Consumer Research 34(3), 2007, 283-300. Four studies in which consumers with approach or avoidance tendencies toward horror movies reported feelings before or after watching one. The authors argue that coactivation of positive and negative feelings combined with a protective frame moderator (detachment) is a more parsimonious account of consuming horror movies.
Andrade and Cohen, Journal of Consumer Research 34(3), 2007, 283-300. Four studies in which consumers with approach or avoidance tendencies toward horror movies reported feelings before or after watching one. The authors argue that coactivation of positive and negative feelings combined with a protective frame moderator (detachment) is a more parsimonious account of consuming horror movies.
Written from the abstract, read via OpenAlex record 2026-11-04.
What our sources record
Recorded when this source was checked, figures included, with page references and quotation marks removed.
Andrade, E. B., & Cohen, J. B. (2007). On the consumption of negative feelings. Journal of Consumer Research, 34(3), 283-300. doi:10.1086/519498 https://doi.org/10.1086/519498